Look out for new beer mats and posters getting behind CAMRA’s new “Learn & Discover” thrust to promote cask ale. Launched in January 2025 the beer mats are double sided, shown above, the plain obverse with a simple message, the converse having a selection of beer related questions and facts – you can collect them! The A4 posters suggest beer styles that might entice drinkers away from their usual tipple. The A3 posters give pub-goers a basic guide to cask ale, its attributes and what to order at the bar.
We always need to be on our toes in promoting and supporting cask ale – CAMRA’s new material aims to support our pubs and brewers, keeping cask ale to the fore in our pubs.
