As part of plans in 2017 to celebrate their 190th brewing year, McMullen’s have launched a new slogan to promote their famous AK, a beer they trace back to 1833, making it one of the very oldest beer brands in the UK. The move is aimed at introducing the beer to a wider audience (particularly younger) than just its traditional fans.
Look out for new advertising streams under the banner “Authentic Heritage” as Mac’s bring all of their cask- conditioned beers to the fore. The horse dray and steam lorry are being brought back into use after some years in storage and will be seen around the company’s traditional heartland. In their newly redesigned magazine, McMullen’s News on Tap, available in Mac’s pubs or to view on the company’s website, Mac’s proudly say “… if our heart is our pubs, our soul is the Brewery”. Here’s to 190 years — and a pint or two of AK!”
